This is a cool tone bright pink color. I Love Love LOVE this color! My absolute fave from this collection. It went on so pigmented, creamy, and smooth, no patchiness whatsoever. I even went to a Mac Store to try to find a more matte version (retro matte) of this color but MAC has nothing like it. This lipstick lasts me over 4 hours of wear and is build-able. Highly recommended!
Joody