This is a dark oxblood red some may call vampy. It appears to be 2 shades darker than cinnamon spice but with more red tones. Possible dupes: MAC "Diva", "Runner" L.E., & Maybelline "Divine Wine". The texture is pigmented and creamy. I think this belongs in everyone's collection. I find myself wearing this not only in fall/winter, but spring/summer as well. Highly recommended.
Joody